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1 marketing margin
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2 marketing margin
торг. маркетинговая [сбытовая\] наценка* (разница между розничной ценой товара и ценой производителя; отражает издержки, связанные со сбытом товара, такие как издержки на рекламу, транспортировку, организацию продаж и т. д.; термин чаще всего используется применительно к сельскохозяйственной продукции)Syn:See:* * ** * *. . Словарь экономических терминов .* * *торговая наценка (на изделие), устанавливаемая промышленным предприятиемнадбавка к базовой цене товара, предусматриваемая в контрактах в тех случаях, когда производитель (поставщик) соглашается с дополнительными требованиями покупателя и выполняет их -
3 marketing margin
1) Экономика: торговая наценка, устанавливаемая промышленным предприятием3) Макаров: разница между фермерской и розничной ценами -
4 marketing margin
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5 marketing margin
торговая наценка, устанавливаемая промышленным предприятиемАнгло-русский словарь по экономике и финансам > marketing margin
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6 marketing margin
English-russian dctionary of contemporary Economics > marketing margin
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7 marketing margin
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8 marketing margin
s.margen de distribución, dispersión de precios. -
9 margin
n2) запас (денег, времени, места и т.п.)3) прибыль4) бирж. маржа, разница между ценами, курсами, ставками6) часть цены акции, вносимая наличными, при покупке за счет кредита брокера8) разница между процентами, выплачиваемыми вкладчикам, и процентом, взимаемым с заемщиков
- actuarial margin
- additional margin
- bank margin
- budget margin
- cash flow margin
- close margin of profit
- collateral security margin
- credit margin
- customary margin for the industry
- deficit margin
- dumping margin
- excess margin
- exchange rate margin
- fixed margin
- fluctuation margin
- forward margin
- futures margin
- gross margin
- gross margin over direct costs
- gross income margin
- gross merchandise margin
- gross processing margin
- gross profit margin
- high margin
- historic margin
- initial margin
- intensive margin of cultivation
- interest margin
- lending margin
- liquidity margin
- maintenance margin
- manufacturing margin
- marketing margin
- maximum margin
- narrow margin
- narrow margin of profit
- net interest margin
- net profit margin
- operating margin
- operating profit margin
- permissible margin
- price margin
- profit margin
- profit margin from operations
- profit margin per unit
- risk margin
- safety margin
- shoestring margin
- slim margin
- sufficient margin
- thin margin
- trade margin
- transportation margin
- unit contribution margin
- usual margin
- variation margin
- wide margin
- margin for prudence
- margin for unforeseen expenses
- margin of dumping
- margin of fluctuations
- margin of gross profit
- margin of interest
- margin of profit
- margin of slack
- margin of unused resources
- margin on sales
- at the margin
- by a wide margin
- on margin
- buy on margin
- deposit a margin in cash
- leave a margin
- sell on margin
- squeeze profit margins
- win by a tiny margin
- speculate on marginEnglish-russian dctionary of contemporary Economics > margin
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10 margin
2) запас (денег, времени, места и т. п.)3) бирж. маржа, разница между ценами, курсами, ставками4) бирж. гарантийный взнос в срочной биржевой сделке5) часть цены акции, вносимая наличными, при покупке за счет кредита брокера7) разница между процентами, выплачиваемыми вкладчикам, и процентом, взимаемым с заемщиков• -
11 margin
1) предел (напр. доходности)2) бирж. разница, остаток, маржа, надбавка, вычет3) маржа, часть цены акции, вносимая наличными при покупке в кредит (с участием брокерского кредита)4) скидка розничным торговцам с установленных розничных цен -
12 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
13 marketing spread
торг. = marketing margin -
14 margin
margin ['mɑ:dʒɪn]∎ written in the margin écrit dans la ou en marge∎ a margin of error/of safety une marge d'erreur/de sécurité(c) (distance, gap) marge f;∎ the opposition candidate won by a 10 percent margin le candidat de l'opposition a gagné avec une marge de 10 pour cent;∎ to beat sb by a margin of twenty seconds battre qn de vingt secondes;∎ they won by a narrow/wide margin ils ont gagné de justesse/avec une marge confortable(d) Commerce, Finance & Marketing (profit) marge f; Stock Exchange acompte m (versé à un courtier), marge f de garantie;∎ to have a low/high margin avoir une faible/forte marge;∎ we make a 10 percent margin nous faisons 10 pour cent de marge;∎ they want more margin ils veulent augmenter leur marge bénéficiaire;∎ the margins are very tight les marges sont très réduites►► Stock Exchange margin call appel m de couverture ou de marge ou de garantie;Stock Exchange margin dealing (method of dealing commodities or financial futures) cotation f par appel de marge; (high-gear dealing) arbitrage m à la marge ou marginal; (transactions on margin of loan) arbitrage m sur dépôt de titres de garantie;Stock Exchange margin default défaut m de couverture;Finance margin of fluctuation (of a currency) marge f de fluctation;Finance margin of interest marge f d'intérêt;Typography margin release déclenche-marge m inv;Stock Exchange margin requirement niveau m de dépôt requis, couverture f (boursière) obligatoire;Typography margin setting marge f; (action) pose f de marges;Typography margin stop margeur m -
15 trade margin
торговая наценка; прибыль торговых предприятий -
16 distribution margin
ком. торговая наценка -
17 transportation margin
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18 торговая наценка
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19 торговые наценки
1. distribution margins2. markon3. markup4. trade margin5. marketing marginРусско-английский большой базовый словарь > торговые наценки
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20 наценка
сущ. extra, markup, extra chargeж. ком. extra charge, margin, addition;
розничная ~ mark up;
страховая ~ insurance margin;
товарная ~ increase of a price;
торговая ~ marketing margin;
транспортная ~ transportation margin.
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